New Zealand is a popular tourist destination and was also named as the best overseas holiday destination in a The Daily Telegraph poll, the United Kingdom's largest such poll. Tourism New Zealand is the country's official tourism agency that actively promotes the country as a destination worldwide.
Popular destinations of New Zealand include Rotorua, Waitomo Caves, Milford Sound and Queenstown. Sightseeing, adventure tourism, hiking and camping are some of the tourist activities that tourist can enjoy in New Zealand. Direct flights to all the major places of New Zealand boost overseas winter tourism. Ecotourism has also become an increasing segment of the tourism market.
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